By increasing offline stores and service centres, OnePlus aims to improve customer experience in the country, the company said in a statement.
The Shenzen-based company plans to open more than 10 new offline touchpoints across India along with an R&D centre this year.
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“We are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand,” said Vikas Agarwal, General Manager, OnePlus India.