Apple iPhone 8 was launched in India by Akash Ambani, Reliance Jio’s chief of strategy. During the iPhone 8 launch event, Apple CEO Tim Cook also spoke via a video stream. During his address, Cook wished ‘Happy Diwali’ to Indians and also spoke about the company’s special focus in the country. Cook reiterated Indian market’s importance for iPhone. Meanwhile, Cook also informed the audience about the new features of the iPhone 8 and iPhone 8 Plus. He talked about how iOS 11 brings new augmented reality experiences to the Apple ecosystem. When it comes to India, Cook spoke about how the company has added new keyboards for the country and how the software now supports 11 local languages with dictation support in Hindi.
Full speech of Apple CEO Tim Cook speech at iPhone 8 launch event:
“Namaste, to all my friends in India. Thank you for coming out today for the launch of iPhone 8 and iPhone 8 plus. Special thanks to Mukesh and everyone at Jio for hosting the celebration for iPhone customers. At Apple, we are incredibly excited about this new generation of iPhone – iPhone 8 and iPhone 8 plus. They make everything we love about iPhone even better. We think you will love the new glass and aluminium designs with wireless charging and new Retina HD displays. iPhone 8 has the smartest, most powerful chip ever in a smartphone, the A11 bionic, designed by Apple. It has our best cameras, portrait mode and portrait lighting and the highest quality video capture on a phone. With iOS11, these new iPhones deliver amazing augmented reality experiences like nothing you-ve ever seen before. I think you’re really going to love this feature.
We’ve added new keyboards for India so we now support 11 local languages, and iPhone now takes dictation in Hindi. We’re excited to be building so many new relationships in India, including tens of thousands of developers across the country now writing apps for iOS. I want to thank everyone again for joining us on this journey and being here today. I wish I could be there with you. Enjoy iPhone 8 and iPhone 8 plus. I wish everyone a very happy and safe Diwali.”
This is the first time that Apple has launched its new iPhone in India at such a short time after the announcement. The iPhone 8 (64GB) is priced at Rs 64,000 and iPhone 8 (256GB) is priced at Rs 77,000. Meanwhile, the iPhone 8 Plus (64GB) is priced at Rs 73,000 and the iPhone 8 Plus (256GB) is priced at Rs 86,000.