Location: City of London, London
Salary: £69,500 – £80,000 per annum
Job Type: Permanent, full-time
Job reference number 88436
Head of Marketing & Communications
£69,500 – £80,000 (dependent on experience) plus £5,500 car allowance, full family health care, potential on target 18% bonus and 27.5 days annual leave
185 Farrnigdon Road, London, EC1 1AA
The Head of Marketing and Communications, within Royal Mail International, will lead the development and deployment of Royal Mail International’s commercial marketing and communications strategy to grow and retain consumer and business customer revenue and profit for all International Parcel and Letters products across Export, Import and Cross Border markets, aligned to Royal Mail International’s strategic plan.
At Royal Mail we connect companies, customers and communities across over 200 countries around the world. We process over 250 million International parcels and 225 million International letters every year. These include 600,000 export items going out each day through Heathrow and Gatwick airports, as well as our European road network. We use the scheduled flights of around 55 airlines each day to connect our traffic across the world. We have 1,600 people working on site all year plus an additional 600 people at Christmas. We are creating a £1bn turnover business unit and have an integrated strategy to grow our Export, UK Import and Cross Border business by delivering great solutions to our customers through our engaged people. Our vision is making global feel local
About the role
Joining an expert team you’ll lead the development of Royal Mail International’s B2B and B2C marketing strategy for all sales channels, including Royal Mail sales team, direct marketing/advertising, POL and on-line channels/partners. Accountable for managing and influencing key stakeholders in Royal Mail International, Royal Mail Sales, Group Customer Marketing and Group Communications you’ll enable the effective delivery of Royal Mail International’s Marcomms and Salecomms plans.
Designing and leading deployment of marketing and sales campaigns, ensuring the business achieves clearly measurable results from revenue generating marketing activity in terms of revenue, cost savings and brand impact, delivering a positive return on investment, you’ll also review performance of all marketing and sales campaigns monthly against agreed KPIs; optimising activity accordingly, and reporting to the International Board through quarterly business reviews.
You’ll leverage customer, market/ competitor insight and research to develop multi-channel marketing activity to tailored customer segments and sectors whilst leading the development of customer led marketing culture and the management of relationships with all marketing suppliers; advising the International business on options, issues and progress. Responsible for leading the investigation and business case review of marketing change opportunities and innovations, such as building the customer value segmentation model to develop a marketing and sales action plan to improve churn and lapse performance, you’ll manage budgets in line with business process and delegated authorities.
Utilising your customer centric approach, with experience in the development of marketing strategy gained from a FTSE 250 or globally listed company, you’ll have a proven track record or delivering commercially successful marketing programmes with a focus on profit generation.
Your comprehensive knowledge of channel and campaign strategies, with the management of substantial budgets and acquisition/retention challenges, will be required for this key role within the business.
With excellent interpersonal and communication skills alongside the ability to challenge and influence internal/external stakeholders (incl. board level) you’ll possess a collaborative and creative style, able to work cross functionally and effectively in virtual teams.
Skilful management of Market Intelligence and Customer/Competitor insight to drive effort and resource allocation is essential in additional to the ability to convert complex concepts and products into easily understood story boards for sales people and customers.
At Royal Mail we connect companies, customers and communities across the country, delivering a ‘one-price-goes-anywhere’, universal postal service to more than 30 million addresses. As one of the UK’s leading companies, we are focused on being recognised as the best delivery company in the UK and across Europe.
We are an inclusive employer with equality, diversity and fairness at the heart of our values. We welcome applications from individuals from all different backgrounds and are committed to promoting fair participation and equality of opportunity for all of our job applicants.
Closing Date: Sunday 8th April 2018
Bank or payment details should not be provided when applying for a job. reed.co.uk is not responsible for any external website content. All applications should be made via the ‘Apply now’ button.