Fitbit would soon give a major face-lift to the “Fitbit app” so users can personalise their dashboard, better understand data, discover new content and easily connect with one another on its social community.
“While growth is being driven by smartwatches, trackers are expected to remain an important part of the category overall. Fitbit believes this rapid growth provides a large opportunity to bring new consumers to the category by offering both smartwatch and tracker form factors that feel more accessible and are affordably priced,” the company said in a statement.
The Versa Lite Edition would be available in white, lilac, mulberry, marina blue and charcoal colours for Rs 15,999.
It comes with automatic activity, 24×7 heart rate and sleep stages tracking, over 15 goal-based exercise modes, connected GPS, smartphone notifications and over four days of battery life.