Field Marketing Manager – Corporate Marketing – KSA CP

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304
Job in saudi arab

Alshaya

Location: Saudi Arabia
Ref: GP435-4986

Job description / Role

The Role:

The Field Marketing Manager plays a key role in facilitating and monitoring the implementation of the brand and corporate marketing campaigns in local markets, ensuring initiatives are locally relevant and compliant with local licensing regulations and company guidelines. You will provide the Corporate Marketing Department with local insight, assist in developing strategic and operational plans, managing execution and measuring results and develop and maintain relationships with local publishing houses.

You will specifically:

* Highlight local partnership and mall opportunities to the Partnerships / Events team

* Promote local Gift Card sales

* Provide feedback on the effectiveness of campaigns and mall initiatives to support central planning

* Apply commercial insight to challenge and support GRD in the re-negotiation of unfavourable license rulings

* Collate market-specific data relevant to the planning of the Annual Seasonal Events calendar

* Develop and maintain relationships with local publishing houses and share opportunities with Advertising and Media Buying team, including new media channels

* Ensure all activity is delivered in line with Alshaya’s Vision & Values.

Qualifications and Requirements:

You will have:

* A university Degree in relevant subject

* A minimum of 7 years’ marketing related work experience

* Good communication, management and organisational skills

* Fluent English & Arabic language skills.

About Alshaya:

M.H. Alshaya Co. is a leading international franchise operator for nearly 90 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 3,900 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.

Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 53,000 people from over 120 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

Requirements

The Field Marketing Manager plays a key role in facilitating and monitoring the implementation of the brand and corporate marketing campaigns in local markets, ensuring initiatives are locally relevant and compliant with local licensing regulations and company guidelines.

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About the Company

M.H. Alshaya Co. is a leading international franchise operator for nearly 90 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 3,900 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.

Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 53,000 people from over 120 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.